If all the money wasted on inappropriate Marketing was piled up on the Isle of Wight, from the top you could see the Eiffel Tower!
You're right! I made the second half up! But it is true that more money is wasted on inappropriate Marketing than on any other human activity outside Government!
If your Marketing is less than fully effective, keep coming back here where you'll find plenty of sound, proven advice that you can adapt and adopt for your own business.
If meeting your sales and profit goals is keeping you awake at night, I think we can help.
The first theme is 21st Century Sales and Marketing. Take a regular look at this thread to discover how ideas must change with the fast-changing world that is the 21st Century.
Even in today's environment where we are all desperately overloaded with information and short of time to pay attention to any of it, none of us can thrive in a vacuum. We all need the inputs of others, so please contribute your thoughts too.
It's great having you aboard! Enjoy the ride!
David
About Me
- David Winch
- I work with businesses suffering pain in their Marketing and Sales functions. These functions are not being fully effective and this leads the business owners to worry about meeting their Sales and Profit goals. I help these businesses, who are generally in the small to medium category and who tend to operate in a business-to-business environment, to attract enquiries which are more readily convertible. I do this by helping them sharpen up their Marketing messages, present these messages in more compelling ways, and monitor the improvements on a regular basis. You know how a lot of businesses say something like, “Once the customers get to know us they love us. Our problem is getting more of them to know us.” Well, I help organisations in exactly that sort of position. Feet full of bullet holes, they are still succeeding in spite of themselves. How much more profitable they could be if they only knew how to communicate to customers and prospects what they want to hear, in a compelling way, in ways they want to hear it! That’s what I do for my clients!
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