Even More Stuff For You

My new website is now up and running, packed with Sales and Marketing tips and advice plus information on how to get even more. Take a look at http://www.davidwinch.co.uk/

Thought for the week is about Networking Meetings.

A Networking Meeting is actually your Sales Team Training and Motivation Meeting, so you have to remember:

• You don't employ them - So they don't have to do what you ask!


• You don't employ them - So they don't have a job to lose if they don't!


• You don't employ them - So they don't receive a salary; probably no commission either; or any other financial incentive to do what you ask!

So now get them to sell for you!

You absolutely must be able to articulate clearly and succinctly what you do, who you do it for and the good they get from it. This is sometimes called an Elevator Pitch, and is often done poorly.

Other people must be able to recognise one of your ideal customers, then recognise that they have the sort of problem that you are an expert at fixing, and then be able to suggest that no longer suffering the pain that this problem causes would be of considerable value.

Then, when they say, "You really need to talk to my friend ..... about this," you know you will be getting a high quality referral and not just a random name from their address book just so they can be seen to be giving referrals!

To be continued ...